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Imprint TALK: Fresh Asian Pop Culture Blog » Blog Archive » Häagen-Dazs Sleepy Bed Concert International ice-cream makers Haagen Dazs in Tokyo went all out to attract people to come to a concert they organized. One hundred couples in Tokyo were invited (by entering a Haagen Dazs prize drawing) to a private concert, “Dolce Heavenly Concert”, by three top-notch classical musicians. They offered them lavish beds, costing 350,000 yen each, and unlimited ice cream to watch a classical concert in maximum comfort.

Imprint TALK: Fresh Asian Pop Culture Blog » Blog Archive » Häagen-Dazs Sleepy Bed Concert

International ice-cream makers Haagen Dazs in Tokyo went all out to attract people to come to a concert they organized.

One hundred couples in Tokyo were invited (by entering a Haagen Dazs prize drawing) to a private concert, “Dolce Heavenly Concert”, by three top-notch classical musicians. They offered them lavish beds, costing 350,000 yen each, and unlimited ice cream to watch a classical concert in maximum comfort.